Shorten the Sales Cycle and Improve Sales Productivity
Shortening the sales cycle can lead to an improvement in sales productivity. The shorter your sales cycle is, the more prospects you will be able to reach. On the other hand, shortening the sales cycle...
View ArticleMake a Good Second Impression with Customer Research
Many people about how to make a good first impression, but not as much about a second impression. Why even worry about a second impression, though? No matter what situation you happen to be in, forging...
View ArticleQualify Leads More Accurately With Customer Intelligence
Lead qualification can be a point of tension between sales and marketing teams. Sales reps often claim the marketing team doesn’t give them high-quality leads, while the marketing team argues that...
View ArticleSell insights, not just products with customer intelligence
Understanding your customer more deeply can lead to an increase in sales. In this data-driven world, the relationship between sales rep and prospect is different than it used to be. In the past,...
View ArticleHow To Ride The Big Data Wave
The infinite stream of information in the 21st century world has created many new possibilities for companies. Analytics that track consumers across Web pages, tweets, blogs and other content posted...
View ArticleUse Sales Insights to Send Emails Prospects Actually Read
Much of the time, your first contact with a prospect will be through email. However, sending out shoddy messages that appear mass-produced and untailored to the specific business can wreak havoc on...
View Article3 Ways to Improve Sales Productivity
Even the best sales people need some tips now and then. When it comes down to it, the problem could simply be one of time management—your reps may be spending too much time chasing down leads that will...
View ArticleIntegrate Social Media Into Your Sales Funnel
How’s your current sales model treating you? Is the sales funnel failing to produce legitimate results? It could be because you haven’t updated it for the 21st century. In this digital landscape, more...
View ArticleBuild Rapport with Potential Buyers
What’s one sure-fire way to improve sales productivity? Work on developing a rapport with your prospective buyers. Yes, you want your clients to like you, but that’s not necessarily what rapport means....
View ArticleHow to use gamification for B2B training and lead generation
Everyone loves a good game. From Tetris to Angry Birds and Candy Crush, games engage us and put us in a flow state that leads to a feelings of well-being.The post How to use gamification for B2B...
View ArticleHow to be an understanding sales rep
Too often, salespeople get a bad rap.The post How to be an understanding sales rep appeared first on FirstRain.
View ArticleFirstRain Launches Market Insights!
On this day in 1984, the space shuttle Discovery took off on its maiden voyage. And just as the Discovery launch was another important step forward for NASA, FirstRain made another big advancement...
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New Gnip White Paper: FirstRain Shows Why Social Data SHOULD Matter for...
We’re extremely excited this morning to announce this morning a new white paper, produced by our partners at social data provider Gnip. It’s a really nice piece detailing the ways in which FirstRain...
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Are you ready for some ACTION?!
We’re fortunate enough here at FirstRain to speak with Fortune 500 sales and marketing leaders every single day about their challenges, their objectives and how they’re trying to move the revenue...
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FirstRain is Proud to be Plugged In To GNIP!
When FirstRain first launched our FirstTweets customer intelligence and analytics capability last spring, we knew we were taking an approach that was unlike anything else we’d seen in the marketplace,...
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FirstRain in the News: ECI, Fidelity and 100 Companies that Matter
Last week was a very exciting week here at FirstRain! Beginning with the launch of our unique new Enterprise Customer Intelligence System on Wednesday, FirstRain now has the ability to deliver a...
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How I Learned to Stop Worrying, Part 1: Algorithms Make Us More Human
An interesting commentary this week by BBC News’ Jane Wakefield commenting on the increasing influence of algorithms in our daily life has gotten a fair amount of play. And indeed, it’s a useful and...
View ArticleFreePint’s VIP Review: FirstRain is a Product Business People Will Actually USE!
We’re all very excited here at FirstRain, as we’ve just seen the product review of FirstRain published this month by VIP Reports and (in a slightly more condensed form) in the August 2011 edition of...
View ArticleShould NYT Fear Flipboard? Publishers and The Diversity of Containers
Let’s start with everyone’s favorite pastime in our current age of agile developed, game changing, paradigm shifts: remembering how things used to be. In this case let’s remember those days of when...
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