How to use gamification for B2B training and lead generation
Everyone loves a good game. From Tetris to Angry Birds and Candy Crush, games engage us and put us in a flow state that leads to a feelings of well-being.The post How to use gamification for B2B...
View ArticleBuild Rapport with Potential Buyers
What’s one sure-fire way to improve sales productivity? Work on developing a rapport with your prospective buyers. Yes, you want your clients to like you, but that’s not necessarily what rapport means....
View ArticleIntegrate Social Media Into Your Sales Funnel
How’s your current sales model treating you? Is the sales funnel failing to produce legitimate results? It could be because you haven’t updated it for the 21st century. In this digital landscape, more...
View Article3 Ways to Improve Sales Productivity
Even the best sales people need some tips now and then. When it comes down to it, the problem could simply be one of time management—your reps may be spending too much time chasing down leads that will...
View ArticleUse Sales Insights to Send Emails Prospects Actually Read
Much of the time, your first contact with a prospect will be through email. However, sending out shoddy messages that appear mass-produced and untailored to the specific business can wreak havoc on...
View ArticleHow To Ride The Big Data Wave
The infinite stream of information in the 21st century world has created many new possibilities for companies. Analytics that track consumers across Web pages, tweets, blogs and other content posted...
View ArticleSell insights, not just products with customer intelligence
Understanding your customer more deeply can lead to an increase in sales. In this data-driven world, the relationship between sales rep and prospect is different than it used to be. In the past,...
View ArticleQualify Leads More Accurately With Customer Intelligence
Lead qualification can be a point of tension between sales and marketing teams. Sales reps often claim the marketing team doesn’t give them high-quality leads, while the marketing team argues that...
View ArticleMake a Good Second Impression with Customer Research
Many people about how to make a good first impression, but not as much about a second impression. Why even worry about a second impression, though? No matter what situation you happen to be in, forging...
View ArticleShorten the Sales Cycle and Improve Sales Productivity
Shortening the sales cycle can lead to an improvement in sales productivity. The shorter your sales cycle is, the more prospects you will be able to reach. On the other hand, shortening the sales cycle...
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